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PRIVA X/T

EXTREME ALL-TERRAIN TIRE

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DISCOVERING AND TRAVELINGAMERICAN ROADS SINCE 1934

The name ATLAS is inspired by the Greek mythological figure that holds up the sky, symbolizing strength, responsibility, and lasting security.

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MISSION

Enhance tire performace using racetrack technology，from the track to the street.

Featured Tires

Paraller 4X4 HP

High Performance All Season(HP) Asymmetric Design

ALL SEASON PASSENGERS

Force UHP

Ultra High Performance All-season Tire For Passenger Cars

ALL SEASON PASSENGERS

Force HP

High Performance All-season Tire For Passenger Cars

ALL SEASON PASSENGERS

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Tires 101

Tread Pattern Design

The tread pattern design from one tire to another can look very different but they all tend to share some basic characteristics. The design…

Elements of a Tread Pattern

The tire’s tread pattern design is made up of different elements that all work together to provide the performance intended for the type of…

Tire Profile Design

The shape of the tire’s profile (also known as the mold cavity shape) is very important. It affects many factors in a tire’s performance,…

Tire Construction

A lot goes into the construction of a tire. It can be made of over 100 separate components, consisting of natural and synthetic rubber,…

Atlas moments